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Food City Kicks off School Bucks Program

ABINGDON, VA (Wednesday, August 22, 2012) – As students across the tri-state area of Kentucky, Virginia and Tennessee head back to school, Food City is gearing up for the kick-off of their School Bucks Program.  

“We’re committed to giving back to the communities we operate in and we take the education of our youth very seriously,” said Steven C. Smith, Food City president and chief executive officer.  “Our Food City School Bucks Program is an easy, cost effective way for area schools to gain the dollars needed to purchase vital educational equipment and tools”.

The 2012-2013 Food City School Bucks program will begin August 26, 2012 and continue through May 4, 2013.  Area students are supplied with a barcoded number to provide to their friends and family members.  When scanned during the initial check-out process, the barcode alerts the system of the corresponding school to credit with the purchases from that point forward, making points collection quick and easy.

For every $10 in Food City Exclusive Brand purchases, the designated school receives 1 point towards their School Buck rewards.  Participating brands include:  Food City, Food Club, Full Circle, Harvest Club, Paws, ValuTime, Top Care, Rosario’s, Bistro Deli Classics, Academix, Domestix, Electrix, Easy Clix and World Classics products, as well as Kay’s Ice Cream, Terry’s Snacks, Lay’s Meats, Moore’s, Kern’s Bread & Cakes and Chuck Wagon Dog Food. 

Food City has pledged a total of $600,000 in contributions for the upcoming school year.  The amount awarded each school will be based upon the percentage of total purchases made by the customers assigned to that school.  Schools can monitor their progress on the Food City website, which will include quarterly updates. 

“Food City has always been an industry leader in supporting the education of our youth and we’re very excited about the return of our Food City School Bucks Program,” commented Ron Bonacci, vice president of marketing for Food City. 

Food City first initiated their Apples for the Students program during the 1990-91 school year.  To date, Food City has awarded nearly 14 million dollars in much-needed educational equipment and tools to over 800 participating area schools. 

For more information about this program or how to participate, please contact your local school or visit the website at www.foodcity.com or contact the Food City School Bucks Coordinator, Abby Spott at 1-800-232-0174 or spotta@foodcity.com.

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 105 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.