Abingdon, VA (Monday, May 20, 2013) – Greeneville, TN resident and Food City cake decorator, Rebecca Lougheed has been selected as one of three finalists slated to compete in the 18th Annual International Dairy-Deli-Bakery Association (IDDBA) Cake Decorating Challenge. The competition is scheduled to take place during IDDBA’s annual expo June 2-4th in Orlando, FL. Lougheed was selected from among 68 entries spanning 31 supermarket chains nationwide.
Lougheed joined the Food City team in 2007, accepting a position as cake decorator at the S. Roan location when her family relocated to the Johnson City, TN area. In August of 2011, she transferred to the Snapps Ferry Road Food City in Greeneville. “I’m thrilled to get paid to do something I love so much. It’s really fun to exchange ideas with my customers about the cake they are ordering. The look on their face when they pick it up makes it all worthwhile. I love seeing people happy with my creations.” adds Lougheed.
Lougheed began decorating cakes as a hobby and gained additional experience working in the restaurant industry, later enrolling in decorating courses offered by her local craft store. “As a child in the Portland, Oregon area, I was always impressed by the cakes I would see in the bakeries and grocery stores. The roses fascinated me the most and I remember looking at them and thinking ‘how on earth do they do that’. I wanted to learn how to do that,” says Lougheed. “Since joining Food City, I’ve had some great co-workers who showed me techniques that were new to me and my managers have always been supportive and have encouraged me to try new things and expand my abilities.”
Lougheed’s participation in the IDDBA contest comes as a result of being selected as a finalist in Food City’s Annual Cake Decorating Challenge. Cake decorators from throughout the regional supermarket chain are invited to participate in the contest. The top finishers receive the opportunity to submit an entry for a chance to compete in the IDDBA’s national competition. IDDBA’s challenge features three basic phases. First, each contestant must decorate a sufficient number of cakes to fill a multi-tiered, eight-foot bakery case, followed by a wedding cake and finally a special “Decorator’s Choice” theme event.
“Rebecca is an extremely talented artist who is passionate about exceeding the expectations of our customers,” says Steven C. Smith, Food City president and chief executive officer. “She is a tremendous asset to our company and we couldn’t be more proud of her accomplishments and this fantastic opportunity to showcase her talents on a national level.”
Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.