FOOD CITY AND BRISTOL MOTOR SPEEDWAY OFFICIALS SIGN EXTENSION TO TAKE SUCCESSFUL PARTNERSHIP INTO A THIRD DECADE
2011 is 20th year of Food City Sponsorship at BMS, second longest in NASCAR
BRISTOL, Tenn. (Tuesday, Feb. 15, 2010) - Food City and Bristol Motor Speedway officials today announced an agreement to continue their 20-year partnership into a third decade, extending for three more years the second-longest race sponsorship in NASCAR racing.
"Throughout the last 20 years, Steve Smith and his associates at Food City have been by our side as sponsors, partners and friends," said Jerry Caldwell, Vice President and General Manager of Bristol Motor Speedway. "This relationship has been a benefit to Bristol Motor Speedway and to Food City and to continue this relationship made perfect sense."
Sponsor of both the Food City 500 NASCAR Sprint Cup race in March and the Food City 250 Nationwide event in August, 2011 will mark the 20th year the supermarket chain has served as the entitlement sponsor of these events. Only one other track in NASCAR has a longer such partnership.
"The growth of our company and that of Bristol Motor Speedway have coincided nicely and we believe this partnership is one reason," said Steven C. Smith, Food City President and CEO. "Many of our loyal customers are race fans and we're very excited to have the opportunity to continue to support the sport and our region through this successful partnership with our friends at Bristol Motor Speedway."
Some of the biggest names in racing history have hoisted the Food City 500 trophy since 1992, including three-time winner Rusty Wallace, who was on hand for the announcement.
Food City's involvement at Bristol Motor Speedway goes beyond just race sponsorship. Food City Race Night on BMS property in March and on State Street in downtown Bristol in August are huge events that attract tens of thousands of race fans annually.
"They activate their partnership year-round with events and in-store promotions, sweepstakes and the list goes on," said Caldwell. "It was important for us to keep that going."
Bristol Motor Speedway kicks off its 50th NASCAR season with Ford Fan Friday qualifying March 18, followed by the Scotts EZ Seed 300 March 19 and the Jeff Byrd 500, Presented by Food City March 20. In August, night racing returns with the Aug. 24 O'Reilly Auto Parts 200 and UNOH Perfect Storm 150 doubleheader, followed by the Food City 250 Aug. 26 and the IRWIN Tools Night Race Aug. 27.
Tickets are available to all events and may be purchased by calling the BMS ticket office toll free at 1-866-415-4158, 423-BRISTOL (274-7865) or 423-989-6900 or by visiting www.bristoltix.com.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, KentuckySpeedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. (Food City's parent company) operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.