Food City Launches NuVal Nutritional Scoring System
ABINGDON, VA (Monday, September 27, 2010) - Today Food City officials announced the launch of the NuVal Nutritional Scoring System throughout their chain of regional supermarkets. NuVal is a scientifically-based scoring system developed by a team of renowned top nutritional experts from leading universities and health organizations, chaired by Dr. David Katz, Director and Co-Founder of Yale University-Griffin Hospital Prevention Research Center. It summarizes the nutritional information of a given product into a single score, providing the nutritional guidance necessary for customers to make more informed food choices at a glance with less confusion.
"As you can imagine, we're very excited about the launch of our NuVal Nutritional Scoring System," says Steven C. Smith, Food City President/CEO. "At Food City, we're committed to providing shoppers with top quality products and services at the lowest possible price and NuVal is yet another way we bring added value to our customers."
The NuVal system scores food on a scale of 1-100, considering more than 30 nutrients and evaluating the dietary importance of each to determine an overall nutritional quality score. The higher the score, the higher the nutrition. NuVal scores are prominently displayed on shelf price tags, scale labels and other in-store signage featuring the trademark blue hexagon design. NuVal has researched and scored more than 35,000 items. Scores will roll out by category over time, and eventually, almost every product will have a NuVal score.
The NuVal Nutritional Scoring System enables customers to:
Easily identify the more nutritious products in a store. Consumers wanting to know what cereals (or crackers or cookies) have more nutrition only need to take a look at the NuVal scores and choose the higher number.
Be able to "act like an expert," using the knowledge and research of more than a dozen of the country's best nutrition experts, who spent two years creating the ONQI (Overall Nutritional Quality Index), the scientific engine used to determine NuVal scores.
Get more nutrition for their budget, as they can now compare items side-to-side and determine which product offers the better value, not just in price, but in nutrition as well. For instance, consumers may find that some varieties of frozen or canned vegetables score the same as fresh produce on the NuVal scale.
Be able to better compare national brand to store brand products. In many instances, consumers will learn that private label items are just as nutritious as the more expensive national brand.
The NuVal Nutritional Scoring System was developed in response to America's troubling health trends - heart and cardiovascular disease and rapidly rising rates of obesity and diabetes in both adults and children - as a potential vehicle to improve public health. The NuVal score does not dictate which foods to buy, but rather assists in making more informed food choices. It is important to note that it is not recommended to confine food choices to those above a certain score, but rather to maintain a healthy balanced diet. Serving size, food restrictions and special dietary needs must still be taken into consideration when making food choices.
"While it is never our intent to dictate what products our customers purchase or consume, as the leading supermarket in our region, we have a responsibility to our customers, associates and community to do all we can to educate them on the importance of making wise decisions with regard to their purchases," says Smith. "Many of the issues that adversely affect our health and wellness are a direct result of our eating habits - good or bad. By providing our consumers with added insight as to the nutritional value of their purchases, we can assist them in making more informed choices for their families."
Customers with specific questions as to why an item has received a particular NuVal score can submit their inquires to the NuVal website at www.nuval.com.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 105 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.