FOOD CITY RE-USABLE BAGS TO BENEFIT BREAST CANCER
ABINGDON, VA (Monday, September 27, 2010) - In conjunction with National Breast Cancer Awareness Month, area Food City locations will offer a black re-usable shopping bag throughout the month of October (while supplies last). The bags, which are machine washable and constructed from recycled plastic, retail for $1.99 each. A portion of the proceeds will benefit the local affiliate of Susan G. Komen for the Cure®.
"Customer service is our number one priority and we support a number of programs that benefit our customers and the communities we serve," says Steven C. Smith, Food City president and chief executive officer. "This program is especially rewarding as it provides our customers with an environmentally friendly bag and an opportunity to contribute to a very worthy cause," adds Smith.
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, they have invested more than $1.3 billion to fulfill their promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
According to The Wall Street Journal, the U.S. goes through 100 billion plastic shopping bags annually. An estimated 12 million barrels of oil is required to make that many plastic bags.
"We hope to reduce the use of traditional plastic bags by 10% with our re-usage bag program. It's the logical progression of plastic bag recycling," says Smith.
Shoppers wishing to continue recycling their plastic bags are encouraged to deposit them in Food City's conveniently located collection containers. The bags are bundled, along with the store's pallet plastic wraps and recycled to produce composite building materials. Last year alone, Food City recycled nearly one million pounds of plastic through their recycling program.
Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 105 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.