88.3 WCQR, Food City, Bristol Motor Speedway & 11 Connects WJHL-TV
Tri-Cities Race to End Hunger Benefits Second Harvest Food Bank
ABINGDON, VA (Monday, March 14, 2011) - The Tri-Cities Race to End Hunger wrapped up on Friday, March 4, 2011, collecting a total of 9,467 pounds of food. Long-time sponsors Food City, Bristol Motor Speedway, 88.3 WCQR and 11 Connects WJHL-TV conduct the annual drive to benefit Second Harvest Food Bank of Northeast Tennessee.
"Once again our wonderful friends at Food City have stepped up with the Race To End Hunger program to aid folks in this area," said BMS Executive Vice President and General Manager Jerry Caldwell. "It speaks volumes about the people in this area and their willingness to help those who are in need. It was, as always, very successful and we're very happy to have been part of it."
WCQR Production Director and Afternoon Host Mike Riddles said "Many people are hurting in the Tri Cites. This Winter, some folks are having to choose between heating their homes or feeding their families. Race to End Hunger was a successful food drive that will hopefully assist and prevent many families from making that difficult decision. Working together a difference was made in helping feed our neighbors in need."
The week long event kicked off on Monday, February 28th at the Eastman Road Food City in Kingsport and wrapped up Friday at the Volunteer Parkway location. 88.3 WCQR and 11 Connects WJHL-TV held live broadcasts each day, encouraging area residents to drop their non-perishable food items off at participating locations, which "raced" to see who could collect the most items. Food City #617 on Volunteer Parkway took home the checkered flag with a total of 2,346 items. Representatives from Second Harvest were on site at Friday's finale to receive a special matching donation presented by Food City officials.
"We're thrilled to once again partner with WCQR, Bristol Motor Speedway and WJHL-TV to provide much needed assistance to many of our friends and neighbors throughout the region," said Steven C. Smith, Food City President and Chief Executive Officer. "Thanks to everyone who came out and participated in the drive, we were once again able to collect a significant amount of food."
Second Harvest is in the process of picking up the donated items, which will in turn be distributed to those in need throughout the community over the coming days and weeks.
"Second Harvest Food Bank of Northeast Tennessee is grateful for WCQR and Food City for holding the Race to End Hunger annual food drive," said Rhonda Chafin, Second Harvest Food Bank of Northeast TN Executive Director. "It comes at a critical time when additional food is needed to help meet the increased demand for food assistance in our region."
"11 Connects is honored and proud to partner with our friends at BMS, Food City and WCQR by lending a hand to neighbors in the region who need help the most," said Jack Dempsey, President and General Manager for 11Connects WJHL-TV. "This is a project that everyone here at 11 Connects feels a part of and we're delighted that we can use our access to the community via the airwaves to connect those in need with those who want to help. We also want to salute the team at Second Harvest Food Bank for their tireless efforts on behalf of those in need help."
Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. (Food City's parent company) operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.
Second Harvest Food Bank of Northeast Tennessee secures and distributes food to over 200 agencies that provide services to the needy in the eight-county region. During 2010 the Food Bank distributed almost 7.8 million pounds of food to over 32,000 people each month.