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Food City and NASCAR Legend Richard Petty Team Up

Food City and NASCAR Legend Richard Petty Team up to Benefit
Paralyzed Veterans of America’s Mission: ABLE

Abingdon, VA (Wednesday, June 13, 2012) – Food City and seven time NASCAR Champion, Richard Petty have once again teamed up to benefit Paralyzed Veterans of America’s Mission: ABLE project.  For more than six decades, Paralyzed Veterans of America (Paralyzed Veterans) has been on a mission to change lives and build brighter futures for our seriously injured heroes.  

“If there has been one partner that has really stepped up to help Paralyzed Veterans of America’s Mission: ABLE project, it is Food City,” said Petty.  “They helped us raise a lot of money their first year and our goal is to raise a whole lot more now.”

The Mission: ABLE campaign was designed to enlist Americans – citizens, communities and corporations – to help ensure our paralyzed heroes are provided the physical care needed to live a healthy life; receive the benefits they’ve earned through military service; and obtain job training and opportunities for new and fulfilling careers.

“Thanks to our loyal customers, last year’s campaign was a huge success, raising $125,000 to benefit Paralyzed Veterans of America,” said Steven C. Smith, president and chief executive officer.  “We’re proud to have another opportunity to team with Richard Petty and Mission Able in support of such a worthy cause.”

The campaign, which will be featured throughout the company’s retail supermarket chain, begins July 8, 2012 and continues through August 18, 2012.  Specially marked $1, $3, and $5 donation slips will be available at the checkouts.  Customers wishing to make a contribution simply need to select the desired dollar amount and it will be conveniently added to their order total.  100% of the donations collected will remain local and benefit Paralyzed Veterans within the region. 

“Our partnership with Food City is what our Mission: ABLE campaign is all about – enlisting all Americans to help our paralyzed heroes fully live the lives they deserve and to receive what they need most: care, benefits and jobs,” said Bill Lawson, National President of Paralyzed Veterans. “Thank you Food City for your outstanding fund-raising efforts in support of Paralyzed Veterans of America’s mission to change lives and build brighter futures for all those brave men and women who have served and sacrificed for freedom.”

Paralyzed Veterans was founded by a band of service members who came home from World War II with a spinal cord injury.  They returned to a grateful nation, but also to a world with few solutions to the challenges they faced.  They created Paralyzed Veterans of America, an organization dedicated to veterans service, medical research and civil rights for people with disabilities.  Today, the work continues to create an America where all veterans and people with disabilities and their families have everything they need to live full and productive lives. 

More than 44,000 American veterans live with paralysis.  Spinal cord injuries can cost up to $3 million per person in health-care expenses, yet veterans’ benefits aren’t always guaranteed.  An estimated $25 billion in veterans’ benefits dollars go unclaimed every year.  More than 85% of veterans with severe disabilities are currently unemployed.  Paralyzed Veterans’ Mission: ABLE programs ensure they are able to receive the benefits they’ve earned, able to access the quality care they need to live a full life, able to get the job training and opportunities for new careers and able to enjoy competition and camaraderie through sports.  For more information on Paralyzed Veterans of America or Mission: ABLE, visit their website at

Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. currently operates 105 retail food outlets in the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.