“We’re committed to giving back to the communities we operate in and we take the education of our youth very seriously,” said Steven C. Smith, Food City president and chief executive officer.  “Our new Food City School Bucks Program is an easy, cost effective way for area schools to gain the dollars needed to purchase vital educational equipment and tools”.

 

The 2009-2010 Food City School Bucks program will begin September 27, 2009 and continue through May 1, 2010.  Area students are supplied with a barcoded number to provide to their friends and family members.  When scanned during the initial check-out process, the barcode alerts the system of the corresponding school to credit with the purchases from that point forward, making points collection easier than ever.

 

For every $10 in Food City Exclusive Brand purchases, the designated school receives one point towards their School Buck rewards.  Participating brands include:  Food City, Food Club, Full Circle, Paws, ValuTime, Top Care, Academix, Domestix, Electrix, Easy Clix, World Classics and Dining-In products, as well as Kay’s Ice Cream, Terry’s Snacks, Lay’s Meats, Farmbest Milk and Kern’s Bread & Cakes products. 

 

Food City has pledged a total of $600,000 in contributions for the upcoming school year.  The amount awarded to each school will be based upon the percentage of total purchases made by the customers assigned to that school.  Schools can monitor their progress on the Food City website, which will include quarterly updates. 

 

“Food City has always been an industry leader in supporting the education of our youth and we’re very excited to be launching our new Food City School Bucks Program,” commented Ron Bonacci, director of loyalty marketing for Food City. 

 

Food City first initiated their Apples for the Students program during the 1990-91 school year.  To date, Food City has awarded in excess of 12.5 million dollars in much-needed educational equipment and tools to over 800 participating area schools. 

 

For more information about this program or how to participate, please contact your local school or visit the website at www.foodcity.com.  For any further information contact the Food City School Bucks Coordinator, Lisa Johnson at 1-800-232-0174/johnsonl@foodcity.com.

 

Headquartered in Abingdon, Virginia, K-VA-T Food Stores operates 105 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee. 

 

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