Our Brands


Food City is proud to offer store brands on most items found on our shelves. By switching to store brands, you could save up to 30% off of your grocery bill! Give us a try and you'll see--the only difference is the price! (View our Store Brand Challenge!)


B-leve

B-leve

We believe that confidence is the secret ingredient to real beauty. That's why our b-leve line includes affordable, high quality products you can be confident in. Made with natural ingredients and backed by advanced science, b-leve skin care products offer high-end results at a price that makes you smile.


Dollar Zone

Dollar Zone

You won't believe what you can get for just a dollar at Food City's Dollar Zone! Quality tools, hardware, cell phone accessories, gifts, toys, health and beauty care items . . . the list goes on and on! You'll find specially marked sections throughout the store. Look for the bright blue and yellow signs!


Food City Fresh

Food City Fresh

There’s nothing more wholesome and delicious that just-picked fruits and vegetables. Food City brings them in from around the globe at the peak of freshness and quality so you can know you are getting the very best. Additionally, when the season is right, we work with local farmers to bring you local items that, quite simply, can’t get any fresher. Straight from the fields to our stores to your table -  That’s Food City fresh!


Food Club

Food Club

Food City's Food Club brand products provide customers with a full range of top quality, guaranteed-to-please grocery items that are priced well below their national brand counterparts. Food Club products are carefully designed and formulated to be as good or better than the big name brands. They're made with the same high quality ingredients, many times in the very same production facilities! You'll find Food Club brand throughout the Food City store, in grocery, dairy, frozen, meat and more! All items subject to availability.


Full Circle

Full Circle

Today's consumers are becoming more and more conscious of what goes in, and on, the food they eat and serve their families. Full Circle natural and/or organic products give you peace of mind in knowing that they are produced and packaged according to the strict guidelines set forth by the USDA for natural and organic products. From fresh fruit and vegetables, cereals, pastas, canned goods or frozen foods, Full Circle brands deliver guaranteed quality, delicious flavor and outstanding value. All items subject to availability.


Harvest Club

Harvest Club

From our table to yours, our commitment to quality means that you can be 100% confident that you and your family are enjoying only the highest quality fresh fruits and vegetables that mother nature has to offer.


Misty Mountain

Misty Mountain

In the heart of the Blue Ridge Mountains of North Carolina, protected by dense national forest, the Misty Mountain Spring produces some of the most naturally refined water in the world. After weeks of progressive granite filtration, Misty Mountain Spring Water emerges from the Earth naturally pure.


Paws Premium

Paws Premium

The Paws product portfolio features high quality pet foods, treats, toys and accessories for the special 'pal' in your family. The Paws Premium brand includes 100% complete and balanced nutrition for your cat or dog, as well as the most popular treats, toys and accessories. Your pet will love you even more when you bring home Paws brand. All items subject to availability.


Tippy Toes

Tippy Toes

Our Tippy Toes line of baby care products is designed to provide everything you need to soothe, comfort and nurture your baby, beginning at day one.


Top Care

Top Care

There's nothing more important to you and your family than good health. That's why Food City's own pharmacists recommend Top Care brand health and beauty care products. They are formulated to meet or exceed the quality and safety standards of the national brands, but at a much lower cost to you than those big names. Our laboratories thoroughly test and monitor the quality of every product for consistency and effectiveness. Plus, they carry Food City's 100% Satisfaction Guarantee. All items subject to availability.


Valu Time

Valu Time

Valu Time products, hundreds of great quality, everyday items priced up to 60% less than their national brand counterparts, so you can save money every time you shop. All items subject to availability.


World Classics

World Classics

As purveyors of fine foods from all over the world, we are proud to bring you a collection of products that includes Savory Crackers, Aromatic Olive Oil, Aged Balsamic Vinegar, Unique Stuffed Olives, Flavorful Salsas, Rich Pasta Sauces, Exotic Rices and more. All items subject to availability. For more information please contact World Classics Trading Co at 800-867-6733.