Purchase Food City store brands and earn your share of $100,000.

It's the Food City $100,000 Treasure Hunt

Where every store brand item in your home could be worth a hundred dollars!

To enter, simply buy any five participating store brands in a single transaction.*

The more store brands you purchase the better chance you have to be selected by the $100,000 Treasure Hunt Prize Patrol.

When the prize patrol arrives at your home you’ll get $100 for every store brand you have in your home. Up to $10,000!

Stock up on money saving store brands for your chance to win! 

Offical Rules and Regulations

Participating Food City Brands



In the heart of the Blue Ridge Mountains of North Carolina, protected by dense national forest, the Misty Mountain Spring produces some of the most naturally refined water in the world.

Misty Mountain Spring Water

In the heart of the Blue Ridge Mountains of North Carolina, protected by dense national forest, the Misty Mountain Spring produces some of the most naturally refined water in the world. After weeks of progressive granite filtration, Misty Mountain Spring Water emerges from the Earth naturally pure.

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Culinary Tours bring the world to your kitchen table with carefully selected food, inspired by flavors from across the globe or across the road.

Culinary Tours

Flavors From Far to Table! Culinary Tours bring the world to your kitchen table with carefully selected food, inspired by flavors from across the globe or across the road. Every product we share is connected to a culture, cuisine, recipe or story. Join us and discover Culinary Tours!

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Food City's Food Club brand products provide customers with a full range of top quality, guaranteed-to-please grocery items that are priced well below their national brand counterparts.

Food Club

Food City's Food Club brand products provide customers with a full range of top quality, guaranteed-to-please grocery items that are priced well below their national brand counterparts. Food Club products are carefully designed and formulated to be as good or better than the big name brands. You'll find Food Club brand throughout the Food City store, in grocery, dairy, frozen, meat and more!

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Valu Time products, hundreds of great quality, everyday items priced up to 60% less than their national brand counterparts, so you can save money every time you shop.

Valu Time

Valu Time products, hundreds of great quality, everyday items priced up to 60% less than their national brand counterparts, so you can save money every time you shop.

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No matter your point of view or outlook on life, WIDE AWAKE COFFEE CO. has a flavor to suit your own distinct personality.

Wide Awake Coffee

No matter your point of view or outlook on life, WIDE AWAKE COFFEE CO. has a flavor to suit your own distinct personality.  With vibrant characters, inspired by our planet's colorful wildlife, you're sure to find your coffee destiny. Open your eyes and let our rare breed of coffee awaken your senses.

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Kay's Ice Cream was originally based in Knoxville, TN, and was well-known for introducing a wide variety of flavors.

Kay's Ice Cream

Kay's Ice Cream was originally based in Knoxville, TN, and was well-known for introducing a wide variety of flavors. In a world previously dominated by chocolate, vanilla and strawberry, Kay's made flavors like butter pecan a household name. 

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Full Circle natural and/or organic products give you peace of mind in knowing that they are produced and packaged according to the strict guidelines set forth by the USDA for natural and organic products.

Full Circle

Today's consumers are becoming more and more conscious of what goes in, and on, the food they eat and serve their families. Full Circle natural and/or organic products give you peace of mind in knowing that they are produced and packaged according to the strict guidelines set forth by the USDA for natural and organic products. From fresh fruit and vegetables, cereals, pastas, canned goods or frozen foods, Full Circle brands deliver guaranteed quality, delicious flavor and outstanding value. 

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From our table to yours, our commitment to quality means that you can be 100% confident that you and your family are enjoying only the highest quality fresh fruits and vegetables that mother nature has to offer.

Harvest Club

From our table to yours, our commitment to quality means that you can be 100% confident that you and your family are enjoying only the highest quality fresh fruits and vegetables that mother nature has to offer.

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With a variety of categories throughout the freezer section, @ease products are made with quality ingredients at affordable prices that delight your family.

@ease

Be at ease — time’s on your side™. @ease® understands your busy lifestyle, which is why we provide delicious meals, snacks, and sides in only minutes. 

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Food City Fresh brings the freshest and most wholesome products straight from the fields to our stores to your table.

Food City Fresh

There’s nothing more wholesome and delicious that just-picked fruits and vegetables. Food City brings them in from around the globe at the peak of freshness and quality so you can know you are getting the very best. Additionally, when the season is right, we work with local farmers to bring you local items that, quite simply, can’t get any fresher. Straight from the fields to our stores to your table -  That’s Food City fresh!

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Kern's has a a complete line of white, whole wheat, honey wheat and lite wheat breads and buns, along with single-serve snack cakes, angel food and pound cakes.

Kern's

The original Kern's bakery was founded in Knoxville, Tennessee in 1864 by Peter Kern, former mayor of Knoxville. Kern's became known as one of the finest bakeries in the South. Now, these top-quality bread and bakery products are back at Food City, including a complete line of white, whole wheat, honey wheat and lite wheat breads and buns, along with single-serve snack cakes, angel food and pound cakes.

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Rooted in Greek tradition, Nostimo’s™ reverence for classic Greek yogurt is evident in each creamy spoonful.

Nostimo

Rooted in Greek tradition, Nostimo’s™ reverence for classic Greek yogurt is evident in each creamy spoonful. Whether you’re craving yummy yogurt flavors, tasty frozen yogurt bars, or a versatile cooking ingredient — Nostimo™ is the way to go. With authenticity and craftsmanship you can taste, we use the same Old World method to make our Greek yogurt today.

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Bistro Deli Classics, exclusively at Food City

Bistro Deli Classics

Bistro Deli Classics offers a full line of best in class, premium deli meats and cheeses. This exclusive Food City brand was developed with “old world” style recipes, that have been arounf for over 100 years, that have been mastered to perfection providing the best quality and value we can to our customers.

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Over the Top offers an extensive variety of professional quality decorating and baking supplies designed to help you create applause-worthy desserts.

Over the Top

Over the Top offers an extensive variety of professional quality decorating and baking supplies designed to help you create applause-worthy desserts. Wherever your imagination decides to take you, as long as you've got Over the Top, anything goes!

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We believe that confidence is the secret ingredient to real beauty. That's why our b-leve line includes affordable, high quality products you can be confident in.

b-leve

Made with natural ingredients and backed by advanced science, b-leve skin care products offer high-end results at a price that makes you smile.

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Whether it’s in the fireplace or on the patio, CharKing® gives you the briquettes, lighter fluid and logs you need for the perfect flame. 

CharKing

Whether it’s in the fireplace or on the patio, CharKing® gives you the briquettes, lighter fluid and logs you need for the perfect flame.  Our regular, hickory and mesquite briquettes light fast and burn hot, because no one should have to wait for a hot grill. Great burgers start with great charcoal, so the next time you decide to fire up the grill, count on CharKing®.

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Our pets are a part of our family and that is why Evolve crafts food and treats to help you maintain your pet's health and happiness for many years to come.

Evolve

Our pets are a part of our family and that is why Evolve crafts food and treats to help you maintain your pet's health and happiness for many years to come. All of Evolve's products use real meat and are free from corn, wheat, and soy. The Evolve line of products includes grain free and grain-inclusive dog food, as well as canned dog food, along with dog treats and cat food.

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The Paws product portfolio features high quality pet foods, treats, toys and accessories for the special 'pal' in your family.

Paws

The Paws product portfolio features high quality pet foods, treats, toys and accessories for the special 'pal' in your family. The Paws Premium brand includes 100% complete and balanced nutrition for your cat or dog, as well as the most popular treats, toys and accessories.

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Flock's Finest Wild Bird Food enables you to discover the pleasure of attracting beautiful songbirds to your yard.

Flock's Finest

Flock's Finest Wild Bird Food enables you to discover the pleasure of attracting beautiful songbirds to your yard. To increase the variety of birds visiting your feeders, use the Flock's Finest.

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Pure Harmony, whole plate nutrition to let your pet thrive.

Pure Harmony

We know that you want to take care of your furry family member like you take care of yourself. Our high quality pet food provides options for grain free and meat, poultry or fish as the first ingredient, and is carefully blended with real, wholesome ingredients from a variety of food groups.

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With Simply Done you can be ready for life for less. Look for the check thought the store!

Simply Done

The New Go-To for Everything They Do. Simply Done is a comprehensive line of home solutions that include cleaning supplies, plastic bags, wraps, general merchandise and more. With Simply Done you can be ready for life for less. Look for the check thought the store!

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Our Tippy Toes line of baby care products is designed to provide everything you need to soothe, comfort and nurture your baby, beginning at day one

Tippy Toes

Our Tippy Toes line of baby care products is designed to provide everything you need to soothe, comfort and nurture your baby, beginning at day one.

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There's nothing more important to you and your family than good health. That's why Food City's own pharmacists recommend Top Care brand health and beauty care products.

Top Care

There's nothing more important to you and your family than good health. That's why Food City's own pharmacists recommend Top Care brand health and beauty care products. They are formulated to meet or exceed the quality and safety standards of the national brands, but at a much lower cost to you than those big names.

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Lay Classic Meats at Food City offers a wide variety of high quality delicious products including sliced luncheon meats, bacon, ham, chili, sloppy joe, Three Pigs Wieners, Touchdown Beef Franks, QuickStart Wieners, Ole Timer Sausage and Lay Bologna.

Lay Classic Meats

Lay Classic Meats began in 1921, when the company was founded by the Lay family in Knoxville, Tennessee. Food City has brought a full line of Lay meat products back by popular demand - including sliced luncheon meats, bacon, ham, chili, sloppy joe, Three Pigs Wieners, Touchdown Beef Franks, QuickStart Wieners, Ole Timer Sausage and Lay Bologna.

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The Moore's motto is to make snacks the whole gang will love, at a fair price.

Moore's Classic Snacks

Moore's Classic Snacks has been great snacking since 1924.  How do they do it?  By using only the best ingredients money can buy, keeping a real close eye on cooking and packaging and then "kid testing" every product.  But all of the ingredients, the most important one is pride.  The Moore's motto is to make snacks the whole gang will love, at a fair price.

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Terry's Snacks, originally based in Bristol, Virginia, is perhaps best known for their product freshness and unique flavors of Cheese Puffs, Dill Pickle and Ketchup Potato Chips.

Terry's Classic Snacks

Terry's Snacks, originally based in Bristol, Virginia, is perhaps best known for their product freshness and unique flavors of Cheese Puffs, Dill Pickle and Ketchup Potato Chips. Food City has brought these traditional favorites back along with several new flavors.

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The ultimate taste test is up to you, so stop by your local Food City grocery store and pick up some Cow Belle Creamery™ for your family today!

Cow Belle

It’s Cow Belle Creamery’s™ promise to you that whenever you’re indulging in one of our many delicious treats, you’re experiencing the finest ingredients and recipes. Our flavors come from the heart of America’s Dairyland. We proudly make Cow Belle Creamery™ Ice Cream the old-fashioned way — the creamy and dreamy way it was meant to be enjoyed.