Since 1992, Food City - in partnership with their customers has conducted an annual campaign to raise funds for local non-profit hunger relief organizations. The holiday promotion, entitled “Race Against Hunger” is co-sponsored by Kellogg’s.  

“Hunger is a serious problem throughout our region.  Food City and Kellogg’s are proud to be a part of the Race Against Hunger,” says Steven C. Smith, Food City’s president and chief executive officer.

Beginning October 28th and continuing through December 11th, $1, $3, and $5 scanable cards will be available at each Food City checkout.*  Customers wishing to make a donation simply need to select the desired dollar amount and it will be conveniently added to their grocery bill.  All proceeds will benefit  hunger relief and charitable organizations in our region.  

With every dollar contribution made using their Food City ValuCard, customers are also electronically entered for a chance to win their choice of a spectacular season of racing at Bristol Motor Speedway or a $2,500 contribution made to their favorite charity. 

“Million of Americans need food assistance each year.  The Food City Race Against Hunger campaign is one way we can help those in need right here in our own area,” adds Paul Sabattus, vice president of marketing for Food City.

“Last year, the program was a huge success, raising $397,500.  With the support of our loyal customers and associates, we hope to raise even more funds to aide with this vital need,” said Smith.

*Excludes Chattanooga, TN area and Georgia locations.

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Headquartered in Abingdon, Virginia, K-VA-T Food Stores, Inc. (the parent company) operates 106 retail food outlets throughout the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee.  The company recently purchased 29 BI-LO supermarkets (including 21 pharmacies) in Chattanooga, Tennessee and North Georgia and just completed the process of converting them to the Food City format.