Food City Awards $30,000 to Support Feeding Southwest Virginia's Mobile Marketplace

Food City Awards $30,000 to Support Feeding Southwest Virginia's Mobile Marketplace
Abingdon, VA. - Monday, Oct 12, 2026.

Food City® presented Feeding Southwest Virginia with a $30,000 grant to support the Food Bank’s Mobile Marketplace, a program that brings fresh, convenient, and affordable groceries directly to rural communities across Southwest Virginia.

The Mobile Marketplace offers sources of reduced-cost pantry staples and shelf-stable grocery items to communities where access to a traditional grocery store may be limited. The program visits sites in Tazewell, Rocky Gap, Clinchco, New Castle, Wytheville, Glade Spring, Council, Honaker, Galax, Cana, Abingdon, Saltville, Newport, and Blacksburg monthly. 

Customers may pay with credit, debit or SNAP/EBT. As a Virginia Fresh Match outlet, the program provides SNAP customers with 50% off fresh produce purchases.

“Food City®’s generous investment strengthens our ability to meet neighbors where they are,” says Pamela Irvine, president and ceo of Feeding Southwest Virginia. She continues, “This support will help the Mobile Marketplace continue providing reliable access to nutritious, affordable food for families in rural communities across our region.”

“Food City® is proud to support Feeding Southwest Virginia and its Mobile Marketplace,” says Misty Deskins, Senior Director of Marketing for Food City®. “By working together, we can help connect more of our neighbors with fresh, wholesome food close to home.”

The check presentation took place at 10 a.m. at Food City®, 151 Cook Street in Abingdon. 

For more information on Feeding Southwest Virginia's Mobile Marketplace, visit: https://feedingswva.org/our-programs/ and select "Mobile Marketplace."

About Feeding Southwest Virginia

Feeding Southwest Virginia is a partner food bank of Feeding America. For more than 40 years, the organization has worked to nourish neighbors, engage community partners and develop solutions to address food insecurity. Each year, Feeding Southwest Virginia distributes food and grocery products through approximately 200 agency partners operating 400 meal programs across its 26-county and nine-city service region. For more information, visit feedingswva.org.

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 163 retail outlets (including 121 pharmacies) throughout southeast Kentucky, southwest Virginia, east Tennessee, north Georgia, and Alabama.