Food City is proud to serve as the title sponsor for the 12th Annual Border Bowl.  2018 marks the retail supermarket’s second year of sponsorship for the all-star football classic.  

“Food City is proud to once again sponsor this premier all-star event, which gives student athletes an opportunity to display their talents, with the hopes of gaining financial assistance for their college education as well as continue their football career,” says Kevin Stafford, Food City vice president of marketing. 

This year’s event will include the addition of two new states, North Carolina and Georgia.  Over 160 young men from across Kentucky, Tennessee, North Carolina and Georgia will be competing in the upcoming Food City Border Bowl – which takes place on Saturday, January 20, 2018 at Sevier County High School.  

The event will get underway at 12:30 p.m.  The first game pits Kentucky against Tennessee.  The second game will follow at approximately 3:30 p.m., with North Carolina taking on Georgia.  

Adult tickets are available at the gate for only $10.  Children ages 10 and under are admitted free of charge.  Since its inception, over $1,000,000 has been distributed to area students as a result of Border Bowl scholarships.  Other event sponsors include General Shell, Delta Dental, Rocky Top Sports Complex and the cities of Gatlinburg and Sevierville, TN.

The cities of Gatlinburg, Sevierville and Pigeon Forge are preparing to welcome visiting fans, friends and family – who can enjoy the scenic beauty provided by the area, as well as premier dining, shopping and entertainment opportunities.

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 133 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.