Food City Launches Home Delivery Service In The Tri-Cities Market Area

Food City Launches Home Delivery Service In The Tri-Cities Market Area

Abingdon, VA Thursday, Oct 5, 2017.

Earlier today, Food City officials announced the launch of their new same-day delivery service, now available to over 111,000 area residents in Kingsport, Gray, Blountville, Johnson City, Jonesborough, Piney Flats and Elizabethton, TN.  The program is made possible through a joint partnership between the local retail supermarket chain and Instacart, a nationwide on-demand grocery delivery service. 

To take advantage of the convenient new service, shoppers simply need to visit the website at or download the Instacart App to fill their virtual carts with their favorite items, including fresh produce, top quality meats and everyday essentials.  Their order will be delivered to their doorstep, often in as little as an hour. During the on-line checkout process, customers will be prompted to enter their Food City ValuCard number to take advantage of added savings and ValuPoints, and choose a delivery window ranging from within one or two hours, up to seven days in advance.  Their personal Instacart shoppers will do the rest.

“Food City is committed to providing our loyal customers with the best products and services possible,” says Steven C. Smith, Food City president and chief executive officer.  “Our Food City GoCart curbside pick-up continues to be very popular and we’re excited to have the opportunity to work with a great partner like Instacart to expand our e-commerce options to include the added convenience of home delivery.”

The new service provides Food City shoppers with the flexibility to continue to receive the top-quality products they enjoy when shopping in person, with the added convenience of same-day delivery straight to their doorstep.

"Instacart’s expansion across the Heartland of America, to meet the goal of serving 80% of American households by 2018, is driven by partnerships with the nation’s best retailers like Food City." said Andrew Nodes, Instacart’s vice president, retail accounts. “There is a clear demand for high quality grocery delivery, Food City and Instacart are partnering to meet that demand in the Tri-Cities area.”

To celebrate the new partnership, Instacart is offering Food City shoppers $20 off their first order of $35 or more -- plus a free first time delivery -- when they enter the code HELLOKINGSPORT at checkout (offer expires 11/28/17).


About Food City:
Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 132 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.

About Instacart:
Instacart helps people cross grocery shopping off their to-do lists with just a few clicks. Customers use the Instacart website or app to fill their virtual shopping cart with items from their favorite, local stores and Instacart connects them with shoppers who hand pick the items and deliver them straight to their door. Founded in San Francisco in 2012, Instacart has quickly scaled to over 100 markets nationwide and partnered with retailers across the United States, including popular national chains as well as local, regional grocers. By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the most trusted grocery brands. Instacart is the only grocery service that can meet today’s on-demand lifestyle by delivering in as little as one hour. First delivery is free at