In the wake of the devastation caused by Hurricane Harvey, Food City teamed up with several local media affiliates to host a chain-wide fundraising campaign to benefit Hurricane Harvey relief efforts.  Food City also pledged a $10,000 contribution to kick-off the fund-raising efforts. 

The campaign ran in Food City locations throughout Kentucky, Virginia, Tennessee and North Georgia.  Customers were given an opportunity to make a monetary donation at the checkout.  The week-long effort raised an astounding $450,000, including the company’s contribution. 

“I am humbled and amazed by the generosity of our loyal customers, associates and media partners,” says Steven C. Smith, Food City president and chief executive officer.  “I simply can’t say enough about how proud and grateful we are for your help and support of this critical project to provide much needed assistance for the residents of the Houston area.”
 
100% of the funds raised were allocated between The Salvation Army, Samaritan’s Purse and The Houston Food Bank.  Food City officials coordinated two of the official check presentations through their supermarket counterparts, H-E-B of Texas.    

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 133 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.