Food City and Dietz & Watson teamed up to host a Hometown Heroes Holiday promotion.  The campaign began November 11th and runs through December 8th.  

Food City and Dietz & Watson are donating a truck load of hams and groceries to Second Harvest Food Bank of East Tennessee for every pound of Dietz & Watson quality deli meats and cheeses sold at corresponding Food City locations during the promotion.

The truck load donation will be presented to Second Harvest Food Bank of East Tennessee as indicated above.  As valued members of the media, we invite you to cover this exciting community-related event.

Food City and Dietz & Watson also partnered with local radio station B97.5 WJXB-FM.  Throughout the promotion, listeners are asked to nominate local essential workers to be recognized for their extraordinary efforts during the COVID-19 pandemic.  One winner is selected each week to receive a $200 Food City Gift Card, Dietz & Watson Chef Carved Dinner Ham, turkey and other promotional prizes.  

Food City is recognizing ten of their Supermarket Heroes for their extraordinary efforts in serving their customers and community during the pandemic.  The winners will receive a Food City Gift Card and prize pack.

Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 134 retail outlets (including 110 pharmacies) throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.