Food City recently teamed up with several local media affiliates to host a chain-wide fundraising campaign to benefit Hurricane Florence relief efforts. The drive raised more than $167,000, including a $5,000 corporate contribution from Food City.
“The lives of many of our friends and neighbors have been devastated by Hurricane Florence. We want to do everything possible to provide assistance during this critical time,” said Steven C. Smith, Food City president and chief executive officer.
The campaign ran September 21st through September 30th in all Food City locations throughout Kentucky, Virginia, Tennessee and North Georgia. Customers wishing to participate were given an opportunity to make a monetary donation at the checkouts.
Official check presentations were held earlier today to disperse the funds equally between two local organizations - Samaritan’s Purse and The Salvation Army, to assist with relief efforts.
“Thanks to the tremendous generosity of our loyal customers, associates and business partners, these funds will help provide aid to the tens of thousands in need ,” said Smith. “We would also like to express our deepest appreciation to our media partners, WYMT-TV, WCYB-TV, WVLT-TV, WRCB-TV, Comcast Xfinity, WXBQ, WTFM, WWST, WCYQ, WNOX, WUSY, WJTT and WSKZ for their outstanding support during this critical initiative.”
Headquartered in Abingdon, Virginia, K-VA-T Food Stores (Food City’s parent company) operates 130 retail outlets throughout southeast Kentucky, southwest Virginia, east Tennessee, Chattanooga and north Georgia.