Earning money for your school is easy!

2023-24 School Bucks Challenge

Earning money for your school is easy!

This year we're making $800,000 available to participating schools to invest in classrooms, equipment and essential supplies. For every dollar spent at Food City* using your ValuCard, one point will be earned for your school. The more points earned, the larger share of the cash your school will receive. All you have to do is link your ValuCard to your school of choice and you'll automatically earn points every time you shop! Linking online is easy - log into your Food City account, and select your school.

Don't have an online account? Watch this helpful video

*Please note that points are not awarded on purchases of gift cards, fuel, Western Union services or lottery tickets.

Registration for the 2023-2024 school year is now closed.
Link your ValuCard to your school to start earning points today.

Customer Login

Simply login to your account and select your school to link your ValuCard and start earning points. Please note that in-store linking is no longer available.

School Login to register or update your school information.

School Login

Please register or update your school information here. You must register your school each year. PLEASE NOTE: YOUR LOGIN PASSWORD IS YOUR SCHOOL ID.

Login or Register