Link your ValuCard in just a few clicks, select your school below, and start earning for your school today while you shop. It's that simple.
Simply login to your account and selct your school to link your ValuCard and start earning points.
Customer Login
Please register or update your school information here. You must register your school each year. Please note: When logging into your account, your password has been reset to your school ID.
School Login or RegisterFood City is making $800,000 available to participating schools for classrooms, equipment, and essential supplies. Every dollar you spend using your ValuCard earns one point for your selected school. The more points earned, the larger share of funding your school receives. Simply link your ValuCard online and you'll automatically start earning every time you shop.
Spirit weeks happen every month from July through April, excluding November and December, giving you more chances to earn. During each Spirit Week, you can earn 2x bonus points on select items that are great for kids and families. It's an easy way to shop everyday favorites while earning more for your school. Check out the Spirit Week schedule below:
JUL 8-14
AUG 5-11
SEP 9-15
OCT 7-13
FEB 17-23
MAR 17-23
Learn how you can earn money for your school
For 2026-2027 school year, Food City will donate $800,000 in cash through the Food City School Bucks program. The points your school earns will help grow their share of the $800,000 total. It’s like a pie - the size of your school’s slice will depend on how many they have received. Schools should encourage their supporters to register their ValuCard for the Food City School Bucks program. The program will run from September 9, 2026 thru May 6, 2027.
First login to your account and select “My Account” at the top of the page. This will bring you to your customer dashboard. From here, select “Update school” and select your favorite school. Be sure to click “Save”!
Every qualifying purchase after registering and using your ValuCard entitles your chosen school to more points, thus a greater share of the School Bucks Challenge awards. The more qualifying purchases, and the more participants in support of your chosen school, the larger the School Bucks Challenge check at the end of the year for your school.
With the School Bucks Challenge, it's easy to earn points! For every dollar spent at Food City* using your ValuCard, one point will be earned for your school. The more points earned, the larger share of the cash your school will receive. All you have to do is link your ValuCard to your school of choice and you'll automatically earn points every time you shop!
*Please note that points are not awarded on purchases of gift cards, fuel, Western Union services, alcohol, tobacco or lottery tickets.
No. The school linked to your ValuCard receives a matching amount of points.
You can easily view your school by simply logging in and viewing the account dashboard at any time.
School Bucks points are listed on the account dashboard above the school of your choice.
